Heidelberg Materials North America said its subsidiary SEFA has rebranded to Heidelberg Materials, effective immediately. The company acquired SEFA in May 2023.
While the SEFA name will continue to be associated with coal ash beneficiation technologies and solutions, the company now carries the Heidelberg Materials brand.
“Two years ago, we unified our many legacy brands under the Heidelberg Materials name to better reflect our expertise in heavy building materials while also conveying our commitment to becoming the industry leader in sustainability and digital solutions,” said Chris Ward, president and CEO of Heidelberg Materials North America. “The rebranding of our SEFA business to Heidelberg Materials further reinforces this commitment and aligns perfectly with our vision to build a more sustainable, circular and resilient future.”
Heidelberg Materials said SEFA’s core business of processing and marketing fly ash for recycled, beneficial use in concrete complements its broad portfolio of more sustainable products and customer-focused solutions.
